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Digital Cinema
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James Cameron Touts D-Cinema During NAB Keynote Speech
By Staff
Apr 26, 2006, 15:41
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"Titanic" director James Cameron, made his case for digital cinema during his keynote address on Sunday at NAB 2006 Digital Cinema Summit.
Warning that Hollywood is fighting for survival against movie pirates, Cameron wants the industry to offer films in digital 3D. He also believes the enhanced cinema experience of 3D will boost declining ticket sales at movie theaters.
"Maybe we just need to fight back harder, come out blazing, not wither away and die," Cameron said, according to Entertainment Weekly.
"D-cinema can do it, for a number of reasons, but because d-cinema is an enabling technology for 3-D. Digital 3-D is a revolutionary form of showmanship that is within our grasp. It can get people off their butts and away from their portable devices and get people back in the theaters where they belong."
Cameron also took a few shots at the simultaneous movie and home video releasing strategy being promoted by entrepreneur Mark Cuban and "Bubble" director Steven Soderbergh.
"We're so scared of piracy right now that we're ready to pimp out our mothers," Cameron said. "This whole day-and-date DVD release nonsense? Here's an answer: (Digital cinema is) one of the strongest reasons I've been pushing 3-D for the past few years because it offers a powerful experience which you can only have in the movie theater."
"We will reach a point in a few years when every major studio will ask how many of its four or five annual tentpoles should be in 3-D," Cameron said. "It will become almost a rule that all major 3-D animated releases will be made available in 3-D.
"Every year there will be a copy of timeless favorites brought back through (3-D) dimensionalization," he said. "The new wave of 3-D films will be the must-see films, the major releases from major filmmakers."
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