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Broadcast
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Grass Valley Announces Open Alliance Partner Initiative
By Myrna Tobisoo
Apr 27, 2006, 11:11
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Thomson announced a new marketing program highlighting new, more open and more flexible approaches to newsgathering and field production – the Grass Valley Open Alliance Partner (OAP) initiative. Grass Valley’s Infinity OAP program represents a growing group of industry-leading companies such as HP who are supporting the Infinity Series and its open, flexible approach to electronic newsgathering and field production.
The OAP program is a move away from the dictated approaches and proprietary recording, storage and playback formats that have caused frustrations and workflow inefficiencies for broadcasters and video professionals – and signals these leaders’ support for true openness and format flexibility to support the demands of their customers for more collaborative, efficient workflows.
Integrating full IT connectivity, compression choices, true contribution-quality high-definition format support, and the unique ability to freely use off-the-shelf removable recording media such as REV PRO cartridges or standard, professional grade CompactFlash memory, the Infinity Series of digital media camcorders and digital media recorders is at the core of the OAP program.
As part of the initiative, HP will certify Grass Valley’s off-the-shelf, removable REV PRO drives as an option to their workstations and reference the REV PRO drives for its OEM partners. The REV PRO devices can be built into workstation products or made available as external drive accessories. This will allow customers, such as HP OEM partners, to purchase HP workstations designed for desktop video applications with REV PRO built in – allowing them to benefit from the power and versatility of REV PRO for desktop applications. It will also ready the workstation for supporting workflows featuring the Infinity Series.
Compatibility between the REV PRO drive/ media and the HP personal workstations are being demonstrated at NAB, both in the HP booth (#SL3744) and the Grass Valley booth (SU2906).
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